Change of desginer

JO MILLS 

Once we were given our new designer we were a bit concerned but also excited! Up till now we were focusing on mens fashion and now this was all going to change. We emailed Jo straight away to introduce ourselves and find out about her collection and potential ideas she had in mind. While waiting for her response we began to research about her and her collection online.

Together as a group we came up with some questions for Jo to answer and planned to email them to her once she responded to our initial message. (The questions can be seen below)

• What are/were your inspirations/concepts?
• Are there any particular styles or ideas that you have in mind for the film?
• Is there anything besides the two links that you have sent us that we should look at in order to understand your work more?
• What message would you like to convey in the piece?
• Are there any specifics in regards to models or the styling of models that you would like us to follow?
• How many pieces would you like to showcase and are there any in particular that you would like highlighted in the film?
• Who is your audience for your collection?
• What clothing size are your designs?
• Do you have any moving image of your work?
• Why did you choose orange specifically for the ropes and would you be open to other colour ropes being present in the film? As well as this where did you source the ropes for your work?

From Jo's Instagram page we were able to identify clothes from the "progressions of a fading memory" collection. We could see that there was a repetitive colour palette and the use of ropes were included a lot. 

 

"My concept begins with the lives of two women. How their minds stored with a lifetime of memories deteriorated into a child like state. Both suffering from conditions that left them confused, frightened and vulnerable. A once bright and colourful personality was lost. 

To echo past memories normal cuts and shapes are mixed with traditional woven fabrics such a wool."

From these images and annotation in Jo's sketch book it is clear where her inspiration came from. The deterioration has been represented by the use of rope and the contrast of personalities can be seen by the choice of colours and shades of blue and orange. 

Below are some of the emails sent between Jo and us to show our communication and development of ideas: